Of course, here we are nowhere close. We are not going to be coming anywhere close to those large printing companies that have been delivering your dailies to your doorstep and stocking your favorite glossies for years and years already. It seems as though this big industry is slowly grinding to a halt. That day was slow to come, but it was going to come inevitably. And it would appear that this century’s global pandemic was the hammer that hit the nail in the coffin.
All over the world, in fact, large multinationals have had no alternative but to downsize. Some may even have had to close its doors for good. And that was way before the global pandemic, by the way. But in the meantime, one small printing company in Evanston is still going strong. Indeed, there are many others just like it dotted all across the country. There are similar shops in other parts of the world as well.
And it is these small printing companies that many small businesses, many much smaller than these printing shops, that are turning to the printing arm to help them out with their businesses. Apart from the obvious fact of printing all kinds of materials, these small printing shops are helping these small to growing medium-sized businesses market and advertising their goods and services. These printing shops have filled a huge gap.
Even under normal circumstances, not many businesses can afford the ridiculous costs bulled by conventional marketers and advertisers, so they turn to the printing shops instead. They can do this because these shops are now employing marketers and advertisers of their own. These are young men and women with good graphic design and informational technology skills as well.